Brand Clarity Worksheets for Freelancers & Founders

Brand in Thre.e.e. is a set of three interactive worksheets designed to help you build a clear, usable brand from the inside out. I created them after countless hours spent with clients, unpacking and understanding their brands alongside them. This is a self-paced system that you can use WITHOUT hiring anyone just yet... and each worksheet takes only 30 minutes to fill out.

No fluff. No jargon.
Just honest thinking, structured properly.

You’ll work through three parts:

• Essence – who you are, what you believe, and what actually matters to you
• Expression – how you sound, what you stand for, and how to talk about your work without sounding like a LinkedIn bot
• Execution – how your brand shows up in systems, workflows, and day-to-day decisions

Together, they give you a solid foundation you can use on your own, with collaborators, through ChatGPT, or later with a designer or strategist.